Privacy Policy — M&J Colchões Orthocrin

1. Introduction

M&J Colchões Orthocrin LTDA ("we", "our", or "us"), registered under CNPJ 46.461.101/0001-60, with its principal place of business at R. Cel. Pedro Paulo Penido, 241 - Loja 1, Cidade Nova, Belo Horizonte - MG, 31170-330, is committed to protecting your privacy and personal data.

This Privacy Policy describes how we collect, use, store, and share your personal information in compliance with Brazil's General Data Protection Law (Lei Geral de Proteção de Dados — LGPD, Law No. 13.709/2018) and other applicable regulations.

2. Data We Collect

Identification data: full name, CPF, date of birth
Contact data: email address, phone number, physical address
Purchase data: mattress model, size, firmness preferences, bedding selections, order history
Delivery data: shipping address, delivery scheduling, access instructions, old mattress removal requests
Sleep consultation data: sleep habits, body weight range, health considerations (orthopedic needs), sleeping position preferences
Financing data: credit assessment information when applicable for installment purchases
Payment data: billing information processed through secure payment systems
Fiscal data: information required for NF-e/NFC-e and tax compliance
Navigation data: IP address, browser type, cookies, access logs

3. How We Use Your Data

Processing mattress, bedding, and sleep accessory purchases
Providing personalized sleep consultations and mattress recommendations
Coordinating delivery, setup, and old mattress removal
Managing manufacturer warranty registrations with Orthocrin
Processing installment purchases and financing options
Processing exchanges, returns, and warranty claims
Processing payments and issuing invoices (NF-e/NFC-e)
Sending promotional offers and new product arrivals (with consent)
Complying with consumer protection and legal obligations

4. Legal Basis for Processing

Consent provided by the data subject
Performance of a contract or preliminary procedures related to a contract
Compliance with legal or regulatory obligations
Legitimate interests of the controller, provided fundamental rights are preserved

Sleep consultation data involving health considerations (such as orthopedic needs or back pain history) is classified as sensitive data under the LGPD and is processed exclusively with your explicit consent for the purpose of recommending appropriate mattress products.

5. Data Sharing

Orthocrin (manufacturer) for warranty registration and product support
Delivery and logistics partners for mattress transportation and setup
Financial institutions for installment payment processing
Payment processors for secure transaction handling
Technology service providers for system maintenance
Tax authorities as required by fiscal regulations
Government authorities when required by law

We do not sell, rent, or trade your personal data to third parties for marketing purposes. All data sharing is conducted in compliance with the LGPD. Sleep consultation data and health-related preferences are never shared with third parties beyond what is necessary for product recommendations and warranty registration.

6. Data Retention

Your personal data will be retained only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Purchase records are retained for the duration of the manufacturer warranty period. Transaction and fiscal data are retained as required by tax regulations. Sleep consultation data is retained only as long as necessary for providing ongoing product support. Upon expiration, your data will be securely deleted or anonymized.

7. Your Rights

Under the LGPD, you have the following rights:

Confirmation of the existence of data processing
Access to your personal data
Correction of incomplete, inaccurate, or outdated data
Anonymization, blocking, or deletion of unnecessary or excessive data
Portability of data to another service provider
Deletion of data processed with your consent
Information about entities with which your data has been shared
Information about the possibility of denying consent and its consequences
Revocation of consent

To exercise any of these rights, please contact us using the information in Section 10.

8. Cookies

Our website may use cookies and similar technologies to enhance your browsing experience. You may configure your browser to refuse cookies; however, some features may not function properly without them.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Health-related sleep consultation data receives enhanced protection measures. Despite our efforts, no method of electronic transmission or storage is completely secure.

10. Contact Information

M&J Colchões Orthocrin LTDA
CNPJ: 46.461.101/0001-60
R. Cel. Pedro Paulo Penido, 241 - Loja 1
Cidade Nova, Belo Horizonte - MG, 31170-330
Brazil

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised "Last updated" date.